Interactive Kiosk and Digital Signage News

Interest in Digital License Plates is Gearing Up

Will digital license plates become the new standard with the dawn of the driverless car era? Compliance Innovations, a South Carolina start-up, thinks so, at least as it pertains to vehicle fleets, like the kind that will someday be owned by Uber and Lyft. The license plate is actually a screen, which can show plate information when the car is driving, but when parked, can be used to show advertisements or other relevant messaging that has been customized based on the vehicle’s location. It has already been approved for use in California and Florida, with Texas on the way, and at least six more states are reviewing this technology for potential future use.


Please Do Not Lick Your Fingers Before Using KFC’s New Self-Service Kiosks

Kentucky Fried Chicken is on the verge of launching a 5000 store roll-out of interactive kiosks with facial recognition across China. The kiosks feature artificial intelligence software that will allow them to predict what a customer may want to order. The deployment is coming on the heels of its successful test of the technology in Beijing. However, KFC will likely have to reckon with the fact that many customers may not want the facial impressions generated by the software stored in a database. Concerns about privacy are only becoming stronger with advances in technology, so it remains to be seen how users will react to this idea over time.


Shares of Panera Bread Company Hit Record High, Assisted by New Leaps in Self-Service Technologies

Shares of Panera Bread just hit a record high, and company executives firmly believe that success lies in the deployment of new customer-centric interactive technologies. Panera has invested heavily over the last two years in both in-store digital kiosks and in their smartphone app that helps customers place, pay for and pick up their orders easily and seamlessly. These changes also appear to be offsetting some of Panera’s labor costs, which would be especially impactful in areas with higher minimum wages, such as New York, Washington and California.

 

Think interactive kiosks and are right for your company? We’re happy to help you find out. Contact RedyRef today at (800) 628-3603 today or request a quote online and we’ll be with you every step of the way to ensure that your self-service kiosk program meets every one of your business’ unique needs and goals.

RedyRef Bazooka Outdoor Kiosk

Outdoor Interactive Kiosks: Who Needs ‘Em?

Welcome back!  We were hoping you’d be here because that means there’s a good chance you’ve decided that the premium often required to purchase a quality outdoor kiosk is well worth it to help your business succeed. And if that’s true, RedyRef is the right place to start. Today, we’re going to cover the ways in which outdoor interactive kiosks fill some fairly specialized needs, ones that a typical indoor kiosk may not be able to replicate for a variety of reasons, by using the 5 Ws method: who, what, where, when & why.

Let’s start with “who.”  Who needs an outdoor kiosk, anyway?

As we said last week, certainly not everyone. But for a number of use cases, outdoor kiosks are the solution most likely to provide the greatest ROI. For instance, take ticket kiosks at a baseball park. For those who wish to use a self-service ticketing option, the kiosk is almost always going to be placed outdoors. What about self-check-in kiosks at the airport?  While they are often located inside, there is ample opportunity to move people more efficiently through the facility when there are multiple places to check in and print boarding passes, including before a traveler even steps foot in the door.

Then there are situations where there is no other choice but to have the kiosk installed outdoors.  Wayfinding is one of those times, particularly when it is needed in a large area, whether spread out over a large geographic area as has been demonstrated in Kansas City or throughout hospital campuses, like The Cleveland and Mayo Clinics.

Informational outdoor kiosks are another practical use of interactive technology in the great outdoors; in fact, even our National Park Service has gotten on board with the idea. For their 100th anniversary in 2015, the NPS commissioned a “traveling” outdoor kiosk that visited several cities across America and featured information about all 407 national parks.

Companies who need to be able to sell their products anywhere and everywhere are also looking to outdoor kiosks.  Los Angeles-based Sprinkles has interactive vending kiosks around the city where anyone can grab a cupcake baked that very morning, 24 hours a day. And if you happen to be in Minnesota at a Twins game, you can pour your own beer from open-air digital vending kiosks inside the park.

It’s clear that outdoor kiosks hold plenty of opportunities to generate revenue when the situation is right.  But if you’re still not completely sold, we invite you to come back next week when we talk about another for the five Ws — “what.”

If you are already convinced an outdoor kiosk solution may be right for your organization, we’re happy to help you better understand your options and which might be best for your unique application. Contact RedyRef today at (800) 628-3603 or request a quote online and we’ll be with you every step of the way.

RedyRef Media Tower Outdoor Kiosk

Outdoor, Interactive Kiosks: Are They Right for You?

Demand for outdoor, interactive kiosks is on the upswing.  How do we know? That’s easy; our customers are letting us know! We probably answer a few inquiries a day here at RedyRef in regard to outdoor kiosks, from the basics of implementation to complicated matters involving kiosk security.  Whenever we start to see an idea or concept trend, we know it’s probably time to address it publicly so we’re able to help as many people as possible. So it is with that in mind that we are starting a blog series today, beginning with what you’re reading right now: our version of a 101 “basics” class. Let’s dive right in, shall we?

The first thing we’d like to get off of our chests is the following, even though it pains us to put it out there: Outdoor kiosks are almost never cheap. Pretty much ever.

Whew. We are already feeling better about things!

What it comes down to is this: we are often asked about the cost of outdoor, interactive kiosks, only to get a response of “but why are they more expensive than regular kiosks, they look the same!”  Well, you asked, so we’re going to answer.

If you think typical, indoor kiosks take a beating, just imagine what an outdoor kiosk has to deal with.

An indoor, interactive kiosk placed in a shopping mall setting is protected by both the elements AND a security team. And malls close at night, which means 12+ hours a day they are inaccessible by the public at all. The same goes for almost any indoor kiosk, from those in office buildings to those in fast-casual restaurant environments. They just aren’t subjected to the same kind of stress or security risks.

Outdoor kiosks, on the other hand, have to withstand not just typical use, but also severe wind, rain, snow, storms, hurricanes, flooding, vandalism and attempted security breaches. As you might imagine, these can be a bit hard on a kiosk. That means they must be built to handle an entire range of circumstances typical indoor kiosks will never endure. That’s why it’s important to figure out if you really need an outdoor kiosk, or if an indoor kiosk might work just as well for your circumstances.

As a company that prides itself on return clients and their overall satisfaction, our job at RedyRef is to ensure that our customers end up with the best solution for their needs, not just the most costly one that will pad our own bottom line. So while there are many circumstances that would make an outdoor kiosk well worth the investment, that doesn’t mean they are universally the optimal choice. We are here to help you decide what will work best and create the most potential for ROI, so you’ll come back to us again in the future. However, if your situation simply begs for an outdoor kiosk deployment, we’ll be here every step of the way from design to roll out in order to make sure you are 100% satisfied with your choice.

On that note, if you are already convinced an outdoor kiosk solution may be right for your organization, join us next week when we’ll begin covering the 5 Ws of outdoor kiosk implementation: Who, What, Where, When & Why.  And if you’re still on the fence about outdoor kiosks, we’re happy to help you better understand the kinds of kiosks that are out there and which one might be best for your unique application. Contact RedyRef today at (800) 628-3603 or request a quote online and we’ll be with you every step of the way.