The Digital Revolution Hits The Drive Through
The Digital Revolution Hits The Drive Through
Posted On : Monday, December 19, 2016 By : Will Pymm
Any player in the QSR space will tell you that, beyond keeping a close eye on margins, the most important factor for success is customer engagement and satisfaction.  One of the easiest and best ways to keep customers coming back is to ensure that they leave the restaurant happy, whether they are served inside the restaurant, or in the drive through.  It’s important to note, however, that it’s estimated that as much as 70% of all QSR revenu ... Read More
The Importance of Digital Signage During the Retail Holiday Rush
The Importance of Digital Signage During the Retail Holiday Rush
Posted On : Tuesday, December 13, 2016 By : Will Pymm
With the crush of Black Friday behind us, it’s a good time to reflect on ways that digital signage can positively impact brick and mortar retail operations.  These operations have been getting ready for the holidays for 12-18 months, and many are already starting to plan for the NEXT holiday season, so it’s important to start exploring how digital signage may make for better customer and employee experiences now, before many impactful decisi ... Read More
Digital Menu Boards — The Future is Now
Digital Menu Boards — The Future is Now
Posted On : Friday, October 28, 2016 By : redyref
We’ve covered a number of areas concerning the implementation of digital menu boards in QSR and Fast Casual dining environments over the last few weeks. Something we’ve neglected to cover, though, is that much like self-driving cars, no matter how hard it may be to accept they are the future, they are, in fact, an inevitability, with digital expected to become the norm within three to five years. Almost any expert would agree that static menu ... Read More
Implementing Digital Menu Boards in QSR Environments: Content Best practices
Implementing Digital Menu Boards in QSR Environments: Content Best practices
Posted On : Wednesday, October 26, 2016 By : redyref
Last week, we discussed best practices in digital menu board implementation. After all, there’s little doubt that rolling out a dynamic display program in QSR and fast casual environments is a big investment in both time and money, so it’s clearly important to get it right the big things right -- hardware and software in particular -- the first time. That conversation leads us to today’s blog, which is what to do with all of those screens o ... Read More
Implementing Digital Menu Boards in Restaurant Environments: Best Practices
Implementing Digital Menu Boards in Restaurant Environments: Best Practices
Posted On : Monday, October 24, 2016 By : redyref
Last week, we discussed one of the biggest barriers to the adoption of digital menu boards -- their seemingly-high cost -- and debunked some of the most common beliefs around making an investment in these types of digital displays. This week, we’ll examine best practices for their implementation in quick-service and fast-casual restaurant environments. Considering an investment in digital menu boards can be more than a little overwhelming, a ... Read More
Digital Menu Boards — What Are You Waiting For
Digital Menu Boards — What Are You Waiting For
Posted On : Tuesday, October 18, 2016 By : redyref
Last week, we began a discussion about digital menu boards, covering some of the basics, including why restaurants are choosing to implement them. This week, we’ll take a look at the opportunity costs of waiting to deploy a digital program, and find out why investing in quality content is still one of the smartest moves you can make if you choose to deploy a digital menu board program. Opportunity costs are a major factor to consider when we ... Read More
Digital Menu Board Basics
Digital Menu Board Basics
Posted On : Friday, October 14, 2016 By : redyref
Digital menu boards are everywhere. If you were hoping to be able to avoid them, we at RedyRef are here to tell you you’re out of luck. The pressure is on many quick-service and fast-casual restaurants to make the switch from standard static boards to digital menu boards or dynamic menu displays instead. It’s not just a matter of “keeping up with the Jones’” either. The fact is that making an investment in digital menu boards now make ... Read More
Why Digital Menu Boards are Becoming the New Standard for QSRs
Why Digital Menu Boards are Becoming the New Standard for QSRs
Posted On : Wednesday, September 7, 2016 By : redyref
We’ve all heard the old adage that “content is king.” And in the digital world, there are very few people who would be likely to disagree. Content is one of the biggest sales drivers around, across many different markets. The other highly influencing factor is user (or customer) experience. So it should be of no surprise that that digital menu boards are experiencing such a surge in popularity in the quick service restaurant industry. The ... Read More
Digital Signage and the “Smart Parking” Trend
Digital Signage and the “Smart Parking” Trend
Posted On : Thursday, September 1, 2016 By : redyref
Many people commute into busy metropolitan areas every day by car. These people know the drill -- they’ve likely been driving to the same parking garage or lot in the same area of the city for a long time. Even if the commute is new at the moment, it will soon be repeated without a second thought, likely even by week’s end. Some people even have their own reserved, prepaid numbered space or at least a pre-contracted guarantee they’ll have a ... Read More
The Role of Interactive Kiosks in Not-for-Profit Fundraising Environments
The Role of Interactive Kiosks in Not-for-Profit Fundraising Environments
Posted On : Monday, August 29, 2016 By : redyref
Interactive kiosks are finding homes across a range of applications, from retail and food service to office buildings and high-rise apartments. But not-for-profit organizations -- in particular advocacy groups that have been specifically formed to support a particular cause -- are beginning to utilize touchscreen kiosks successfully as well. One of the most popular uses for interactive kiosks is fundraising. This is logical, given that the ... Read More