Digital Menu Boards: Now at a Drive-Through Near You
Over the last two weeks, we’ve covered several different aspects of the role of drive through digital menu boards in QSR and quick-service drive-through environments. With a special focus on how digital signage can enhance customer satisfaction while bolstering bottom lines by increasing opportunities for additional revenue. When a single investment holds the potential to enhance customer satisfaction and bolstering bottom lines by increasing opportunities for additional revenue, it’s easy to see why they are being deployed at almost jaw-dropping rates. In fact, restaurants that implement digital boards at the drive thru generally experience a sales increase averaging between 5-8%. But how do we ensure that’s what happens — that the program is a success? And what are the pain points that should be addressed before making the leap into such an important investment?
Let’s start with something basic that is nearly always a primary concern of customers coming to RedyRef for help with outdoor menu boards, and that’s durability. Because let’s be honest, for a long time, digital signage just wasn’t suited for outdoor applications. Sun glare from direct sunlight, frost, dirt, exhaust — you name it. It was a problem. However, many of today’s boards have been developed precisely for outdoor use. Gone are the days when extreme heat and cold, rain, snow or even vandalism could easily take down an expensive piece of equipment. Now it’s possible to place high-impact digital menu boards in almost any outdoor environment, thanks to massive advances in durability, and realistically expect that this investment will last for many years to come.
The second set of concerns we hear most from customers, after questions regarding durability, has to do with how complicated it is to customize and configure drive-thru digital menu boards for their unique situations. While there was a point in time where it could be rather painful to do much beyond the basics, the rate at which technology has transformed digital signage has been nothing less than spectacular. This means that tailoring menu boards to our clients’ exact specifications is now easier than ever. Whether we are asked to develop complex pre-selling screens, integrate eye-catching video, or incorporate two-way cameras into a dynamic menu board, it’s truly become a matter of “if you can dream it, we can do it;” almost anything is possible.
While there are clearly challenges to planning and deploying an outdoor digital menu board program for drive-thrus, the process can be much simplified when you partner with an experienced, vertically-integrated manufacturer like RedyRef. Contact us today at (800) 628-3603 today or request a quote online and we’ll be with you every step of the way to ensure that your program meets every one of your business’ unique needs, from indoor digital boards to outdoor, weatherproof dynamic displays.