Outdoor Interactive Kiosks: Who Needs ‘Em?

Posted On : Tuesday, February 7, 2017 By : Will Pymm

Welcome back!  We were hoping you’d be here because that means there’s a good chance you’ve decided that the premium often required to purchase a quality outdoor kiosk is well worth it to help your business succeed. And if that’s true, RedyRef is the right place to start. Today, we’re going to cover the ways in which outdoor interactive kiosks fill some fairly specialized needs, ones that a typical indoor kiosk may not be able to replicate for a variety of reasons, by using the 5 Ws method: who, what, where, when & why.

Let’s start with “who.”  Who needs an outdoor kiosk, anyway?

As we said last week, certainly not everyone. But for a number of use cases, outdoor kiosks are the solution most likely to provide the greatest ROI. For instance, take ticket kiosks at a baseball park. For those who wish to use a self-service ticketing option, the kiosk is almost always going to be placed outdoors. What about self-check-in kiosks at the airport?  While they are often located inside, there is ample opportunity to move people more efficiently through the facility when there are multiple places to check in and print boarding passes, including before a traveler even steps foot in the door.

Then there are situations where there is no other choice but to have the kiosk installed outdoors.  Wayfinding is one of those times, particularly when it is needed in a large area, whether spread out over a large geographic area as has been demonstrated in Kansas City or throughout hospital campuses, like The Cleveland and Mayo Clinics.

Informational outdoor kiosks are another practical use of interactive technology in the great outdoors; in fact, even our National Park Service has gotten on board with the idea. For their 100th anniversary in 2015, the NPS commissioned a “traveling” outdoor kiosk that visited several cities across America and featured information about all 407 national parks.

Companies who need to be able to sell their products anywhere and everywhere are also looking to outdoor kiosks.  Los Angeles-based Sprinkles has interactive vending kiosks around the city where anyone can grab a cupcake baked that very morning, 24 hours a day. And if you happen to be in Minnesota at a Twins game, you can pour your own beer from open-air digital vending kiosks inside the park.

It’s clear that outdoor kiosks hold plenty of opportunities to generate revenue when the situation is right.  But if you’re still not completely sold, we invite you to come back next week when we talk about another for the five Ws — “what.”

If you are already convinced an outdoor kiosk solution may be right for your organization, we’re happy to help you better understand your options and which might be best for your unique application. Contact RedyRef today at (800) 628-3603 or request a quote online and we’ll be with you every step of the way.

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